Guidelines For Buying A Car Media Player

When it comes to buying accessories for your car, there are a few items that rank higher than a quality car media player. It is one of the few things that seem to go naturally with every concept we have about owning and enjoying a vehicle. Whenever we think of going for an enjoyable long drive, it is the music that we are listening to that is on the top of our priority list.

There are various important aspects of a well-rounded car media player that a customer has to keep in mind while shopping for one. It is certainly not an easy task to choose the correct product, keeping in mind the multifaceted aspects of owning such an item. For every car owner there are a certain set of variables that determine what kind of products, accessories and services he or she buys for his or her car.These may be broadly defined as:

• Product Usage:

It can be used for a personal purpose, or for public. For example: the leisurely feel of going on a long drive with soothing music flowing in the background, or it is going to be used to make your presence felt at the parties. Are you looking for performance or power? Which features of the product matter most to you?

• Budget:

This is probably the most important consideration that factors in the shopping list of all customers who choose to buy a car media player. A car itself is a very expensive proposition for most people with high-end accessories, and it surely skews the balance sheet of many car owners. More often than not, it is the state of a person’s wallet. Before setting off on a shopping spree, it is most prudent to sit down and plan out exactly what you want.

• Accessories:

A car media player is not always a standalone product nor is it the end of the line device that it used to be. There is a wide diversity of products that can be added to the ready-to- use product, i.e. amplifiers, and speakers, etc. This adds a massive dimension for customization to your product and changes the scenario when it comes to shopping for what used to be a one-dimensional product.

Apart from the above factors, there are a lot of other dimensions and variables to consider such as brand image, resale value, the effect of the product on the aesthetics and functionality of the car. All of these things when considered carefully will help form a basic infrastructure for easing the difficulty of choosing a worthwhile media player.

Problems in Your Business? Remember, You Can’t Steer a Parked Car – Get Some Forward Motion

We are going to jump right in. Move. Locomote. Propel yourself. Act. Vary. Go forward. Go somewhere. But move.

“You can’t steer a parked car.”

I tried to find whether this was a quote so I could acknowledge somebody, but I found it in about 10,000 places. This must be one of those statements that a whole lot of people’s parents told them when they were learning to drive, but I never heard it until recently.

“You can’t steer a parked car.”

I love this statement and the concept that it conveys for us who are in business. When we (or someone around us) is stuck in fear, negativity, malaise, hopelessness, sadness, or any of the other damaging (over the long term) places that we can get to, then we need to move. Please note that this is not about a time of sadness after a death or a segment of a day where you feel despondent or negative. This is about getting stuck in place that is not indicative of any kind of engagement in a promising pursuit.

“You can’t steer a parked car.”

You can’t get out of the “bad” place or the “negative” place or the “scared” place or the “problem” place until you move – even just a little bit. You don’t have to floor board the gas pedal to be able to steer, but you have to at least turn on the ignition and take the car out of park. You can gently, oh-so-gently take your foot off the brake and start to roll. Now the car isn’t parked and you can actually steer it.

This is what you can do metaphorically as well. And please know that this is definitely an idea that you can share with an individual who is struggling. Just get the person to take his or her “car” out of park.

Consider a small business owner who just is not going anywhere. She isn’t failing. She isn’t growing. She isn’t doing anything. She talks about closing up shop and only says it half jokingly. She wishes she had more clients but has a million reasons why she doesn’t. She goes to seminars and trainings and then goes back to her office and can only compare herself with the other people she is meeting and finds herself coming up short. She is stuck. Here is what you might say to her – in whatever way your relationship suggests:

  1. Take the car out of park and put it in drive.
  2. Make a list of 10 ideas that you have learned (or whatever number seems like the right number – it could be more or it could be less). Anyway, make a list of 10 ideas you have learned. You might serve as the scribe while your friend says them. You want her to keep talking and so you can just keep writing.
  3. After you have the list, ask, “On this first idea, could you start _____?” Or, “I’m seeing this idea you listed about what you learned. What if we ______?” The idea is to help the person focus on small actions that could be taken. You can’t steer a parked car. When you’re stuck, your car is in park and you ain’t goin’ nowhere…bleh, I say.

If you’re trying to make some changes in your life, if you are trying to go in a different direction or however you would describe it, be clear that you cannot make change or go a different direction if you’re not moving at all. Hello?! You can’t steer a parked car.

Connected Cars – Fantasy and Hype or the Future?

If you haven’t seen anything recently about ‘connected cars’ then the only assumption possible is that you either don’t read/watch the news or have spent time on Mars!

The outline

Just in case either of those is the reality, the term ‘connected cars’ is used to describe the increasing amount of wireless Internet capabilities that are being offered, at cost, in modern motor vehicles.

In some cases, the purposes are relatively obvious and perhaps today increasingly mundane. That might include things such as providing the driver and passengers with entertainment systems, hands-free voice communication and web access etc.

Yet increasingly experts are predicting far more complicated applications of this technology including things such as remote diagnostic services and even car control systems.

While the idea of having problems with your car being picked up by the car itself, transmitted to a central location through the Internet and the answer and perhaps even the fix being received back and automatically applied in the same fashion might appeal to some, for others it smacks a little of Big Brother.

However, many pundits are forecasting a huge expansion of such applications for connected cars and through that even an entirely automatic driving future. This is, predictably enough, leading to a significant increase in the asking price for such connected vehicles.

The Questions

Yet how much of this has real potential and how much is marketing hype?

At its very heart, the concept of the connected car has a fundamental problem – and that is price.

Let’s assume, for an instant, that the typical car owner is being asked to pay some big bucks extra for a connected car. That’s justified based on saying that it comes preconfigured for things such as TV, Internet streaming, enhanced music and SATNAV etc.

Now if you are a provider of luxury limousine services, that additional cost might be justified by those sorts of benefits. It’s a great marketing ploy as well when trying to attract customers to your luxury limousine hire services.

Unfortunately though, for Joe Public, there may be a much less favourable response to the manufacturers’ demands for more money. That response is to simply point at your own existing wireless connected smart phone and say “yes, thank you, I can do all that already through this little box here”.

That is a very fundamental inhibitor to the mass take-up of connected car technology. These days for a comparatively small amount of money, someone can have a hugely powerful device in their pocket and an equally modestly-priced set of speakers and a screen which they can just plug in within the vehicle concerned.

In terms of the much-vaunted ‘Infotainment’, it’s therefore not immediately clear why the typical car buyer should spend vast sums more on car technology that arguably does the same thing only at about a 5-10 times higher cost.

Things to come

True, that doesn’t give the typical car owner all those fancy online diagnostics and even automated control system access facilities but that argument begs the question as to whether people actually want those things.

Some arguments in favour of connected cars attempt to justify this as somehow investing in the infrastructure for future automatic driving. Once again though, there is very little evidence that there is any market demand for such and even if there were, a lot more is going to be required to make it happen than simply a wireless-enabled car.

Most people would argue we are still decades away, at least, from an automated driving infrastructure.

For all these reasons, the makers of connected car systems are likely to have to work a lot harder to persuade the private buyer to invest.